By Ingrid Melano

Prada presented the 24 h Museum, designed by Francesco Vezzoliwith AMO, Rem Koolhaas‘ think tank. The 24h Museum opened in Paris on Tuesday 24 January for 24 hours only, till Wednesday 25 January, in the historic Palais d’Iéna, the building designed by Auguste Perret between 1936 and 1946, today home of CESE (Conseil Economique, Social et Environnemental), the French ‘third Chamber’.

© Francesco Vezzoli

We went there, together with my boyfriend, tried to get in, and did it! AMO’s installation for the 24 h Museum is divided in three sections, each inspired by a particular type of museum space: historiccontemporary and forgotten. The three sections are instrument to the sequence of events that take place during 24 hours in different areas of the ground floor of the Palais d’Iéna. The central space is a large metal cage made from grills and neon lights that encloses the work by Francesco Vezzoli.

© Francesco Vezzoli

In the three sections – historic, contemporary and forgotten – Vezzoli is creating a “non-existent museum” where he shows his personal tribute to the eternal allure of femininity through interpretations of classical sculptures that make reference to contemporary divas. “They are my icons turned into sculptures and placed on marble pedestals”.* At the top of the stairway, epicentre of the building, Vezzoli is placing a majestic sculpture of a female, reinterpreted with the features of a mysterious goddess. Vezzoli’s vision is of a museum that exists for just 24 hours and which is also a celebration of a collective rite that mixes visitors, red-carpet, Oedipus’ complex and night visions.

© Francesco Vezzoli

The 24 h Museum opened on Tuesday 24 January with an invitation-only dinner. At 11.00 pm turned into a disco-club featuring Kate Moss and many other guests.

24 h Museum

24-25 January 2012